Alder Freight moves goods for 3,000 customers across the Nordics. Until last year, the quarterly forecast was built by hand from eleven spreadsheets, one per region, and was out of date the day it was finished.
With Ferncast connected to their CRM and billing system, the forecast updates itself every hour. Regional managers adjust their calls in one place, and finance sees the same numbers as sales.
We stopped arguing about whose numbers were right. Now we talk about what to do.
Clara Voss, Head of Revenue Operations, Alder Freight
The results after two quarters
- Forecast error down from 14 % to 2.8 %.
- Six hours a week saved per sales manager.
- Board reporting prepared in one afternoon instead of one week.
